I offered to do a branding experiment for the Spinach Angels investor group who was looking to refresh their identity. Their name came from the idea that they were the "vitamins for startup growth." Their approach is being close-knit and ultra-supportive for their portfolio companies and taking vital guiding roles during their seed stages.

They ended up not going for this brand direction, since it was a bit too casual. Nonetheless, this was still a fun excursion for my first dip into freelance work.